Disclosing to Relatable Stories Through Fitness Advertisements

Print ads with a story resounded most with center gathering members. Ad #1 

included duplicate that advances positive self-perception by making a relatable story of a sprinter who grasps 

her "Thunder Thighs." Many members valued the enabling message. For instance, one of them 

expressed, "I adore the athletic form and the message that runs with it. It truly appears to advance strength in the 

body as opposed to limiting space." Although most members responded emphatically to Advertisement #1, a few 

couldn't identify with the advertisement. 

"I like that it takes pride in something that is typically undesirable on the grounds that everybody appears to take a stab at 

a thigh hole however this advertisement grasps bigger thighs, which most likely helps give young ladies certainty." 

"The advertisement recounts a relatable story. I believe it's somewhat cheeky, however it works with their objective." 

Feeling a distinction between the competitor's close to home lives and the story told in Advertisement #1, the 

members were not by and by affected by the message, despite the fact that they recognized the likelihood that 

a few ladies discover the story relatable. 

Commercial #3, nonetheless, recounted a story that was relatable to female competitors and sprinters, 

in particular. They comprehended the lady's battles and the advantages that running gives physically and 

mentally. 

"I enjoyed it a great deal . . . . I thought it was exceptional in light of the fact that it identified with me as a man . . . . It was intriguing 

what's more, exceptionally inventive." 

"That was my most loved promotion. I cherish running since I run when I'm focused on, so the promotion identifies with me." 

"I like this normally on the grounds that I'm a sprinter. It ought to inspire individuals to run and demonstrates that advantages go 

more remote than physical ones."